Bush is an idiot
"Graduating from an Ivy League University
doesn't necessarily mean you're smart"
Yup... that's their advertising campaign. Here's the website, and here's an article on the subject. At least some of the faculty and higher-ups at the University aren't big fans of this. Neither am I. (Which isn't to say that I think Bush is particularly intelligent. I just think this is a poor PR move).
PS. Yes, the campaign seems to work. My blogging about it is an indication of this fact. It's still a dumb move, though.