Sunday, October 03, 2004

Not for Girls


Yorkie. A chocolate bar. "It's not for girls" says the bar, and on the back it says "Don't feed the birds." I thought it was hilarious. So I bought one. And you can too, right here.

The new advertising has generated increased sales. It's also resulted in some soul-searching, deep interpretations and analysis of the impact of gender on chocolate consumption. For instance, did you know that, for women, eating chocolate is a fanciful orgasmic experience, but that, for men, "it's a reaffirmation of their manhood"? This is what the advertisers are supposed to be thinking, anyways, according to this article about the Yorkie bar. Posted by Hello

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